2008 Annual CES Conference
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Professional development workshops

How to Moderate Focus Groups (12) [EN]

Nancy Ellen Kiernan, Penn State University, USA

May 11, 2008, 1:00pm - 7:00pm - Intermediate - 30 seats

The literature is rich on aspects of focus groups including design, implementation and analyses. Missing however, for practicing professionals and researchers, are guidelines and educational opportunities on how to moderate a focus group. During this skills-based workshop, participants will learn 15 practical strategies to create and maintain focus group discussions. In an interactive environment with a diversity of training strategies, participants will sharpen skills in a short time using practical exercises & examples. This workshop is ideal for agency and community evaluators, faculty, research staff, & students. Not only will participants leave the workshop confident about using many of these strategies to moderate a focus group, they will be confident in stimulating discussion in community forums, committee meetings, and social settings using these strategies.


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